the somewhat interesting and non-boring version
It’s been nine years since I walked away from a steady job with the federal government. The yearning to fully utilize my skills in marketing and technology was way too strong. As a typical entrepreneurial-type, I took a risk and jumped. At first it was scary, but, wow, it’s been worth every minute! I’ve met some incredible people, worked on some amazing projects, and “going to work” every day has simply been a blast!
I vividly remember the very first day in my new home office.
I was terrified. Hanging out a shingle and hoping for clients is not for the faint of heart. Fortunately, shortly after establishing my business in 2007, social media began to emerge as an inexpensive and easy way to reach millions of prospective clients. The first social tool I used was a blog. I just happened to hear a story about blogging on NPR and thought I would give it a try. Then came Facebook, then Twitter, and then, thankfully, my business began to grow. And during that time, I realized I had discovered something really powerful. Nine years later, I’ve been fortunate enough to assist hundreds of business owners leverage the power of digital media. Pretty incredible!
Growing two businesses takes skills.
Along with running the day-to-day operations of Holley Creative, I own and operate Revolution Gray, a beauty brand that caters to women with gray and silver hair. Founded in 2007, I successfully grew Revolution Gray from a single blog post on the topic of ‘going gray’ to a global multi-channel network of gray and silver hair enthusiasts. The website currently receives over 15,000 unique visitors per month and enjoys regular mentions from national media outlets such as USA Today, The Huffington Post, AARP After 50 and Daily Finance. I leverage my experience with growing Revolution Gray to help other niche businesses grow online. Have a business idea that targets an unmet need? Let’s be sure to talk!
I am well-seasoned, wise and tech-savvy.
I’ve grown two brands online using a variety of social media tools with plenty of successes and challenges along the way. I know what works and what doesn’t. This saves my clients tons of time. Along with being an avid user of all the major social technologies, and an early adopter of just about every new tool that comes along, I am the producer and host of two podcasts, How to Rock Online Marketing Without Losing Your Cool and Social Media Voices, a long-running (retired) podcast that featured clients who were successful with growing their business by leveraging the social web. Many of the retired episodes can be heard on my current podcast.
I love giving back.
I am very passionate about giving back and helping others understand how to best use social technologies for the greater good. My contributions include:
- Writing for Women Grow Business, recognized by Forbes Magazine as one of the best marketing and social media blogs written by women.
- Serving as a subject matter expert at local and national conferences to engage in robust conversation about social media and interactive marketing.
- Speaking at local events to discuss cybercivility and the use of social media among teens.
I have an evident track record of success.
Holley Creative and Revolution Gray are both successful due to the power of digital media marketing. The principles I’ve used to grow my businesses are the same I use for my clients. No loans. No grants. Just great marketing sense and the exceptional ability to leverage technology.
Are you a startup, established business, entrepreneur, author, or mom and pop shop? Are you looking for ways to organically build a community of enthusiasts around your brand, product or service? The is an endless amount of opportunities at the intersection of marketing and technology. Let’s discover those opportunities together!