terri holley, ceo

Meet the CEO, Terri Holley

a somewhat interesting narrative/non-boring version of my bio

Celebrating ten years in business – wow!

It’s been over ten years since I walked away from a steady job with the federal government.  The yearning to fully utilize my skills in marketing and technology was way too strong.  As a typical entrepreneurial-type, I took a risk and jumped.  At first, it was scary, but, wow, it’s been worth every minute! I’ve met some incredible people, worked on some amazing projects, and “going to work” every day has simply been a blast!

I vividly remember the very first day in my new home office. 

I was terrified.  Hanging out a shingle and hoping for clients is not for the faint of heart.  Fortunately, shortly after establishing my business in 2007, social media began to emerge as an inexpensive and easy way to reach millions of prospective clients.  The first social tool I used was a blog.  I just happened to hear a story about blogging on NPR and thought I would give it a try.  Then came Facebook, then Twitter, and then, thankfully, my business began to grow.  And during that time, I realized I had discovered something really powerful.  Ten years later, I’ve been fortunate enough to assist hundreds of business owners leverage the power of digital media.  Pretty incredible!

Growing two businesses takes skills.

Along with running the day-to-day operations of Holley Creative, I own and operate Revolution Gray, a beauty brand that caters to women over 50. I started Revolution Gray in 2007 and successfully grew the brand from a single blog post to a global multi-channel network currently supported by thousands of online enthusiasts.  The website currently receives regular mentions from national media outlets such as USA Today, The Huffington Post, AARP After 50 and Daily Finance.  I leverage my experience with growing Revolution Gray to help other niche businesses grow online.  Have a business idea that targets an unmet need? Let’s be sure to talk!

I am a well-seasoned, wise, and tech-savvy gal.

I’ve grown two brands online using a variety of social media tools with plenty of successes and challenges along the way.  I know what works and what doesn’t.  This saves my clients tons of time. Along with being an avid user of all the major social technologies, and an early adopter of just about every new tool that comes along, I am the producer and host of two podcasts, How to Rock Online Marketing Without Losing Your Cool and Social Media Voices, a long-running (retired) podcast that featured clients who were successful with growing their businesses by leveraging the social web. Many of the retired episodes can be heard on my current podcast.

I love giving back. 

I am very passionate about giving back and helping others understand how to best use social technologies for the greater good.  My contributions include:

  • Writing for Women Grow Business, recognized by Forbes Magazine as one of the best marketing and social media blogs written by women.
  • Serving as a subject matter expert at local and national conferences to engage in robust conversation about social media and interactive marketing.
  • Speaking at local events to discuss cybercivility and the use of social media among teens.

I have an evident track record of success.

Holley Creative and Revolution Gray are both successful due to the power of digital media marketing.  The principles I’ve used to grow my businesses are the same I use for my clients.  No loans. No grants. Just great marketing sense and the exceptional ability to leverage technology.

My collaborative partners rock.

It would be neat to say that I single-handedly handle all Holley Creative projects, but I don’t.  Holley Creative operates under the auspices of my fabulous collaborative partners, a talented, generous and smart group of graphic designers, developers, public relation pros, and branding specialists.  Autonomy coupled with collaboration lends itself to loving what we do and making our work that much better.  Check out my partners Tiffany Profet at By Masselyn and Susan Bishop at Unlocked Box.

Are you a startup, established business, entrepreneur, author, or mom and pop shop?  Are you looking for ways to organically build a community of enthusiasts around your brand, product or service?  The is an endless amount of opportunities at the intersection of marketing and technology. Let’s discover those opportunities together!

fun facts about me

I work hard and play hard

  • What I listen to during the day

    NPR, my favorite podcasts

  • Magazines you will find in my home

    Entrepreneur, The Economist, Time, Washingtonian

  • Favorite place to have fun

    New York City

  • Bed Time

    It used to be 2:00 AM but as I get older it’s more like 12:30 AM, 11:45 PM 10:00 PM.

  • Hobbies

    Tennis, gardening and geneology

  • My most fascinating family member

    My 90-year-old mother who “despises technology” but loves to text and FaceTime me (?)

  • Things that come easy to me

    Putting together things without directions, math, technology

  • Favorite quote

    “To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.” – Albert Einstein

  • Favorite question from daughter

    “Mom, how come you know so much about technology? Most old people don’t…”

  • Apps I cannot live without

    • Dropbox
    • Fantastical (for my calendar)
    • Evernote
    • My weather apps – all 10 of them (I am known as the “weathergirl” by my Facebook friends) #obsession
  • Interesting tibit about me

    My father, a World War II veteran, was a meteorologist who worked at the National Oceanic Atmospheric Administration (NOAA) for many years.  He contributed to the development of the Saffir-Simpson scale (how we measure the strength of hurricanes) and participated in the naming of the Atlantic hurricanes.  He passed away in 1999 and I never got to ask him which names he submitted, but “Teresa” (my real first name) is on the list.

exceptional work speaks for itself…

“Terri is brilliant. I have had the good fortune to use her services and recommend her to my clients. I also was able to have her speak at a group I am in and the whole room really learned a lot from Terri. She is constantly learning and growing her already expert skills in the area of Social Media. I know when I send clients her way, they are in good hands and will be treated with respect and integrity.” 

Allison MoranAHM Solutions

“Terri’s forward-thinking and customer-oriented approach saves her clients time and money, allowing them to focus on delivering and distributing content for maximum impact and ROI.” 

Dr. Judy Lubin

“Terri Holley is fantastic to work with. I retained her to help develop and implement a social media strategy for my marketing consulting company. She was able to understand and recommend the best solutions for my business that helped me to achieve successful results.”

Wendy McAllisterEvolution Consulting

“Terri has done a brilliant job bringing my work into the 21st century. She has designed a social networking strategy that has already had a profound impact on helping me to become exponential in my work and efforts as an organizational health coach and consultant. She has a vast wealth of knowledge when it comes to using virtual venues to increase reach and impact. It is always a joy to work with someone with such high integrity, resourcefulness and creativity.” 

Suzanne HaleyIndependent Consultant

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You can also give me a call anytime at 240.342.6411