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Hi there! My podcast is on vacation right now.  Below are 10 episodes I recorded during the fall of 2015 that remain relevant today. Have a long commute?  Going for a walk? Take a minute to listen.  You won’t be disappointed.

 

Episode 10: Experiential Marketing: Hacking the Customer Experience

Is your content marketing crap?  I’m talking about this as well as the power of experiential marketing on this episode of my podcast.  Never heard of experiential marketing?  Listen to my interview with Wendy McAllister from the Evolution Consulting Group who will break down the basics of experiential marketing and explain what it is, how to use it and how to tie in social media to create powerful experiences for your prospects and customers.

Be sure to download this episode’s freebie here:

Beyond Buying: Engaging Your Audience in Your Personal and Business Brands

Links:

Wendy McAllister, Evolution Consulting Group

Content is Crap and Other Rules for Marketers

Ten Very Cool Examples of Experiential Marketing

Episode 9: Getting Ready for 2016: Why Planning Falls Apart – What You Can Do About it NOW

Getting ready to set business goals for 2016?  Hold your horses!!  Be sure to listen to this episode of the podcast to learn about the common mistakes businesses make during goal setting and how you can avoid them this year.  My guest is Jeanne Rossomme, the owner of Roadmap Marketing.  It’s a terrific interview with great tips for ensuring your business goals for 2016 become successes rather than failures.

Learn about:

  • The three big mistakes businesses make during annual planning and how to avoid them
  • The right way to create goals for online marketing and social media
  • Resources that will help you create goals and stick with them during an entire calendar year

Links:

Jeanne Rossomme at Roadmap Marketing

Book:  Traction, Get a Grip on Your Business

Lose It! App ( I love it!)

And be sure to download the freebie 25 Cool Tools to Help You Set Business Goals and Stick With Them. Download it here now!

 

Episode 8: Social Media Adventurism: Cool Lessons Learned

How adventurist are you when it comes to social media marketing?  Are you willing to experiment a little or does the fear of the unknown keep you frozen?  Listen to business owner, Funlayo Alabi, speak about her experience with social media adventurism and how it’s led to great discoveries and gold mines.  Find out what tools Funlayo is using to measure her efforts and the actionable insights she gathers each day.

Links:

Shea Radiance

The Science of Color in Autumn Leaves

 

Episode 7: Your Brand Platform: An Online Marketing Must-Have

Do you have a brand platform?  Do you know what one is?  If you’re marketing your business online, this is another must-listen episode.   Listen to business coach and brand builder Susan Bishop speak about the importance of having a brand platform in place for doing anything online including building a website and using social media.  It’s a fantastic interview you’ll definitely want to add to your weekly listening list.

Episode freebie: Unlock Your Company’s Social Media Brand (great resource from Susan)

Links:

Susan Bishop at UnlockedBox

A BBC radio station invites a 95-year-old man for coffee and here’s the link to the sweet video.

 

 

 

 

Episode 6: Eight Things Your Website Visitors Will Never Ask or Tell You

Got a website?  Great!  A website is king in online marketing.  Learn a few things your website visitors will never ask or tell you.  You can thank me later! 🙂  Getting ready to build or redesign a website? This is a must-listen episode.

Episode Bonus: The Ultimate Checklist for Building a New or Redesigned Website

Links mentioned in website:

Princeton University Begins a Website Redesign

 

 

 

Episode #5: Rising Like a Rock Star: Building a Target Audience That Takes Your Business to the Top

Do you want your business surrounded by an extremely enthusiastic and uber-engaged audience that gets overwhelmingly excited when they receive your email, read your Facebook status or view your pictures on Instagram?  In this episode you’ll learn how to have the Kim Kardashian effect by understanding the composition of a typical online audience, how a business reaches “rock star” status and how to keep an uber-engaged audience around your brand, product or offering.  Enjoy!

Links mentioned in this podcast:

Book – Audience: Marketing in the Age of Subscribers, Fans and Followers

Podcast Episode #3: The Content Makeover:  Reaching More People by Creating Better Content

 

 

 

Episode #4: Outsourcing Social Media: What Every Business Owner Needs to Know

If you’re a busy business owner who has thought about outsourcing social media, this podcast is for you.  Listen to my discussion about what every business owner needs to know before they outsource social media marketing.  Social media marketing represents the voice of your business.  Protect your voice with these valuable tips!

Thinking about outsourcing social media or other business-related tasks? Download my episode freebie:  Terri’s Outsourcing Thinksheet  – Get the thinksheet right here to determine which tasks are appropriate to outsource and which ones you should keep in-house.

 

 

Episode #3: The Content Makeover: Reaching More People By Creating Better Content

If you are finding it harder and harder to reach your target market online, add this episode to your must-listen to list.  My guest is Brent Leary, co-founder and partner at CRM Essentials.  Brent is a hidden gem.  Quite honestly, we don’t hear enough of his brilliance.   Listen to Brent talk about the enormous amount of information that is produced each day and the challenges businesses face with creating better content that resonates and captures the attention of their target market.

Get on top of breaking through the noise online!

Download my episode freebie: 30 Attention-Grabbing Ideas for Your Social Media Strategy  Download it here.

Links mentioned in this podcast:

Brent Leary on Twitter

Hubspot Website Grader

The Data Explosion in 2014 – Minute for Minute Infographic

 

 

 

Episode #2: Interview with Aviva Goldfarb

This is such a great episode and you’ll definitely want to listen.  Aviva Golfarb is the owner of The Six O’clock Scramble, a wonderful business that helps busy families put dinner on the table (instead of scrambling around at five or six o’clock trying to figure it out).  Aviva has been featured on the Today Show and the Katie Couric show.  She has also been featured in The New York Times, The Washington Post, as well as Redbook and Real Simple magazines.  Having great success with building a huge audience around her business by leveraging Facebook, Twitter and Pinterest, Aviva is truly a social media maven.  Listen to Aviva discuss how she’s used social media to grow her business and remain top of mind among prospects and customers.

Links:

The Six O’Clock Scramble

Aviva Goldfarb

Aviva Goldfarb on the Today Show

 

Episode #1: Why You Should Add this Podcast to Your Listening List

After a three year hiatus, my podcast is back!  Actually, a much cooler podcast is back.  I’m really excited about being back on the air after starting my first podcast in 2008 and kind of letting it go by the wayside.  You’ll hear why that happened in this episode along with a BIG business mistake I hope you never make.  Please take a listen!