Facebook’s Timeline. It’s coming, and there’s a lot of opportunities for your business to leverage the platform.
Here are five tips that will help get you started right away:
– Brand your cover photo. The cover photo will serve as the major focus and backdrop on your profile. The size of the photo is approximately 851 x 315 pixels. Anything smaller or larger will be re-sized by Facebook and this may affect the quality. There are countless ways to brand your Facebook cover. Jump in the sandbox and have some fun, but beware of a few Timeline Facebook business page do’s and don’ts.
– Highlight your best content. Timeline makes it easier to showcase older content. Do it! You’ll be able to control what to show and what stays hidden. Bonus: Things you want to show can be magnified by clicking the star in the top right corner of the post. You can also “pin” a post and have it show at the top for seven days. Tip: Show and/or magnify your most interesting and engaging content and simply hide the rest.
– Show important information in the small boxes under the cover profile. After the box with photos, you’ll be able to select what goes in the boxes underneath the cover photo. If you are currently using a Welcome tab, this is where you can put this link. You can also create an app for just about anything – videos, email opt-in pages, etc. Check out how a company is using a Facebook app and video to market an eBook about how to let your hair go gray.
– Work those verbs. The new profile makes it easier for you to express more of what you’re doing. Did you just received an award, finish some business travel or hire a new employee? Use the action verbs over your status update to express more of what you’re up to.
Put the Milestones feature to work – With Timeline, you’ll be able to change the dates of posts and add significant events to the timeline.
The countdown to Timeline begins. On March 30 2012, all business pages will be automatically converted.
We would love to hear what you think of the new look and functionality. Leave us a comment!
Is your online business presence stuck in the last decade, desperately needing a makeover? It all begins with a conversation. Contact us today!
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